Digital Ohana← All work
Nonprofit
Watershed Friends
A welcoming site for a 25-year-old conservation group protecting a Maine watershed from aquatic invasive species.
The business
Friends of the Cobbossee Watershed engages the community to protect the Cobbosseecontee Watershed in Winthrop, Maine, from aquatic invasive species, through plant surveys, removal work and education.
What the site needed to do
Share conservation news quickly, and turn lake lovers into newsletter subscribers, volunteers and supporters.
What the site includes
- A clear mission headline ("Connected by water. Protected by community.") over real photos of the watershed.
- A latest-news section with field photos, so new discoveries reach the community fast.
- A friendly otter mascot asking "Do you want to be my friend?" next to a bold "Join the Friends" panel.
- Newsletter and supporter sign-ups repeated where visitors are most engaged.
- Contact details and office hours in the footer, with a site search.
- An easy editing setup so volunteers can post updates themselves.