Digital Ohana← All work
Membership organization
American Lash Association
A membership hub that unites top lash artists around industry standards, events and member discounts.
The goal
The American Lash Association set out to unite the top lash artists into a supportive community, set industry standards, and give members growth opportunities, insider knowledge and special discounts.
The challenge
The site had to explain the value of membership clearly, help members connect with each other, present the association's standards, and keep educational resources current as the industry changes.
What we built
- A modern, professional look with luxury-oriented colors and imagery, built from discovery research and wireframes of the key pages.
- A members-only portal for exclusive content and resources.
- An events calendar to promote networking and education.
- A discount hub where members find their special pricing.
- Responsive design so members can use it comfortably on any device.