Digital Ohana← All work
Nonprofit
USA for the Homeless
A mission-driven nonprofit website that explains a housing-first program and makes it easy to donate, volunteer or get help.
The business
USA for the Homeless is a Las Vegas 501(c)(3) working to end homelessness for veterans, LGBTQIA+ individuals and young adults aging out of foster care, through affordable housing, rehabilitation, job placement and a path to homeownership.
What the site needed to do
Earn donors' trust, explain the program clearly, and serve two very different audiences: people who want to help and people who need help.
What the site includes
- A bold, patriotic hero with the mission, "Empowering Lives, One Home At A Time."
- A donation banner ("Donate just $2 a week") and donate buttons throughout, plus a QR code in the footer.
- Support sections for veterans and for homeless and aged-out foster youth, each with a clear "Need support?" path.
- "Housing With a Purpose" explaining housing placement, job placement, financial literacy and the mortgage program.
- Volunteer and donate cards, featured supporters, a blog and a newsletter sign-up.
- A translation widget so more of the community can read it.