TouchGrass

The goal

Give TouchGrass a distinct home for an app that brings fitness tracking, health metrics and outdoor plans together. The website introduces both sides while the Android app prepares for Google Play.

The challenge

Fitness and outdoor activity have different visual identities. The page needed to balance violet and cobalt training sections with mint and teal outdoor sections, while keeping text clear and interactions comfortable on phones.

What we built

• Cinematic hiking and training backgrounds with independent playback controls.
• Three-step fitness and health stories that follow desktop scrolling and support tap, swipe and keyboard controls on smaller screens.
• Responsive layouts, readable type and reduced-motion fallbacks.
• A launch notification signup and dedicated privacy and account-deletion pages. Smart insights are identified as in development.