Digital Ohana
Plenty of "website checks" are an automated report with a big red score and fifty items you don't understand. A useful one is shorter: it looks at your site the way a customer would on a phone, and then the way Google would, and it tells you what's costing you calls first.
You can do most of this yourself in an afternoon. Here's exactly what to look at.
How your site works on a phone
Most of your visitors are on their phones, so this is where we start. Open your site on a phone and check:
- Is the text readable without zooming?
- Are buttons big enough to tap with a thumb?
- Does the menu open and close properly?
- Does anything spill off the side of the screen?
- Can you pinch to zoom on photos and details if you need to?
Speed
Check how fast your pages feel on a phone, and run them through Google's PageSpeed Insights. A score alone isn't useful, so look for what's slowing things down, like oversized photos, heavy page builder code, or too many plugins.
Calls to action
This is the part that most directly affects your phone ringing. Look at whether:
- Your phone number is tap-to-call on every page
- There's a clear next step, like call, book or request a quote, near the top of each page
- Your forms work on a phone and aren't asking for more than they need
- Your address opens directions when tapped
Google basics
Next, look at the things Google reads on every page:
- Page titles. Do they say what you do and where, or just "Home"?
- Descriptions. These are the short summaries that often show under your link in search results.
- Headings. Is there one clear main heading on each page that describes it?
- Location details. Is your service area or address clearly stated?
These are small things, but they help Google understand your business and help searchers decide to click.
Your Google Business Profile
For local businesses, your Google Business Profile is often seen before your website. Check that it's claimed, that the categories, hours and contact details are right, that it has real photos, and that it links to a page on your site that makes sense.
Broken things
Finally, look for anything that's simply broken:
- Links that go nowhere
- Maps that don't load
- Forms that don't send
- Old events, specials or copyright years that make the site look abandoned
- Missing images
What to do with your list
Write down what you find and put the fixes that affect calls first: tap-to-call, a clear next step, and speed on phones. Small fixes to titles and descriptions can come after.
Some owners fix things themselves. Some hand the list to their current web person. Some ask us to help. All of those are fine.
What happens if you want our help
If your check shows your site needs more than a few fixes, we'd be glad to show you what a new custom-coded site could look like. Our standard site is up to 5 pages for $900, or 6 interest-free monthly payments of $150, and it includes phones-first design, tap-to-call and quote or booking forms on every page, local SEO setup, and all the writing. The full details are on our pricing page and services page.
If you're already on WordPress, Wix or Squarespace, we can also move your site without losing your content, your rankings or your email.
Want us to take a look?
Not sure where your site stands? Head to our contact page and ask for a free homepage concept. Tell us your website address and a little about your business, and we'll design a homepage for you and look at your current site along the way. No pressure, no jargon, and it's yours to keep.
